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Caine's Arcade
''Caine's Arcade'' is a short documentary film by Nirvan Mullick released in April 2012 that featured an eponymous arcade created by then 9-year-old Caine Monroy out of cardboard boxes and everyday objects. The boy ran his arcade from his father's auto parts store in Los Angeles during mid-2011. Mullick was inspired to make the documentary after unexpectedly coming across the arcade while getting a part for his car, discovering the level of commitment, work, and thought Caine had put into the arcade, and becoming Caine's first customer. In the course of filming the documentary, Mullick arranged for a flash mob from social media sites to come by the arcade, increasing the awareness of the arcade.
The film, on its release to Vimeo, soon became a viral video. Numerous people donated money towards Caine's college fund. Subsequently, schools around the world have recreated similar cardboard arcades, and from the positive response, inspired Mullick and the team behind the film to start the Imagination Foundation, a non-profit group aimed to find and foster creativity and entrepreneurship in children across the world.
==Background==
Before 2011, Caine had spent weekends with his father George Monroy at the store, during which he had tried selling goods, including yard signs for supporting sports teams and snacks and drinks from vending machines. He found little success; Monroy's store was in an area of East Los Angeles with little foot traffic, and his store was more a physical warehouse for sales made over the Internet.〔 In summer 2011, Caine found many of the discarded boxes from the store and asked for his father's permission to create the arcade in the front, which George supported. Caine built and designed all the games himself, creating a ticket and prize redemption system, originally using some of his old toys such as Hot Wheels cars and then into items bought at dollar stores as prizes. Caine would operate the arcade "machines", retrieving balls and dispensing tickets to the player. During a family vacation to Palm Springs, Caine had asked for a t-shirt, with "Caine's Arcade" on one side and "Staff" on the other to be made for him, despite not knowing what "staff" meant at the time but knowing that he had seen that word used in other places.〔
Because of the store's location along an industrial park, the arcade had no customers until Mullick, who needed a new door handle, went to George's shop. While there, he saw the arcade and talked to Caine about it. Mullick was particularly impressed with some of the basic business fundamentals that Caine implemented, such as offering a $2 "Fun Pass" that offered 500 plays of the games, compared to the four plays one would have gotten with just one dollar.〔 Mullick proceed to buy a funpass and play the games, unaware that he was Caine's first customer, only learning this after speaking later with George, who had said that even one customer made Caine happy.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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